The holiday season is just around the corner; it’s finally that time of year (again) where our Facebook news feeds and inboxes get full of offers that sound too good to be true.
What we love most about the holiday season (apart from mum’s good ‘ol eggnog) is that companies feel more comfortable in taking a more creative approach with their videos. Making a holiday-themed video isn’t as straightforward as it may seem; you need to invest a lot of thought towards how you approach it in terms of your overall tone, how you reference the holidays, and even your strategy towards sending it out to your clients and prospective customers.
Here are some tips to help you put together a company holiday video:
1) Keep it fun and light-hearted
While it may be challenging for some, try to make your video fun, personal, and lighthearted. Going around the office, capturing snippets of your staff saying a personal holiday greeting or sharing about the worst holiday gift they have ever received wouldn’t be such a bad idea. Having this kind of lighthearted tone allows your potential customers to see you as a company who’s fun and easy to work with.
2) Use the right tunes
As with any other video, music can make or break your holiday film. Choose the right song, and don’t be afraid to experiment with new sounds. Of course, don’t forget to keep the tone fun and festive.
3) Publish your video early enough to generate an audience
As I’m sure many of you have planned, your holiday video is intended for a variety of channels and destinations — your customers’ inbox, your blog or website, and even on YouTube. Keep in mind that most people use this time of year to go away (some every take off early) to spend their holidays with their loved ones. That being said, you wouldn’t want to put in so much effort in your holiday video only for it to end up “hopefully” getting watched around January onwards when all that people are left with are hangovers and a pile of work they need to catch up on.
Send off your video at least 2 weeks ahead of Christmas to give it enough time to generate an audience. And of course, don’t forget to share your video on social media (maybe even run a paid campaign on it) for it to reach a wider audience. Remember that ‘tis the season for sharing!
Best of luck to you and your team!
If you’ve got a holiday video idea that you need help with, get in touch with Focus Video at and we can discuss a strategy that would best suit your goals.